Finding your wedding dress here is an event. A customized experience that is different and better than what you expected is waiting for you at our enchanting and welcoming bridal boutique in Cambridge, Wisconsin. Premiere Couture serves Janesville, Madison, southern Wisconsin, and beyond. Premiere Couture is also home to the most wonderful shop for mothers dresses. It's a must-stop for brides, mothers of the bride, and mothers of the groom