The NHTI and Huston Design have teamed up to deliver a dynamic two-part workshop focused on the power, strategy, and execution of a strong marketing foundation. Huston Design, a Madison-based branding and web design agency, specializes in helping businesses create brand stories that drive engagement and growth.

Unlock the Power of Strategic Marketing & Your Brand’s Story

Join us for an engaging two-part workshop series designed to help you build a solid marketing strategy and craft a brand story that connects with your audience.

Part 1: Marketing Strategy & Planning

📅 Date: April 10, 2025

🕒 Time: 3:00 PM - 5:00 PM

📍 Location: StartingBlock Madison

In this session, we’ll cover the fundamentals of marketing strategy and business positioning to ensure your brand messaging aligns with your goals. Topics include:

• Understanding Your Business & Marketing Goals

• Conducting a Situation Analysis (Goals, SWOT, Target Audience, Competition, Challenges)

• Developing Core Messaging & Positioning

• Brainstorming Effective Marketing Campaigns

• Recap & Key Takeaways

Part 2: Build Your Brand’s Story

📅 Date: April 24, 2025

🕒 Time: 3:00 PM - 5:00 PM

📍 Location: StartingBlock Madison

Building on Part 1, this hands-on session will focus on creating and implementing a brand story that speaks to your audience. Topics include:

• Mapping the Customer Journey

• Optimizing Your Website for Messaging & Conversions

• Leveraging Your Google Business Profile & Managing Online Reviews

• Digital Advertising, Paid Search, & Email Campaigns

• Creating Impactful Sales Collateral

Why Attend?

This workshop is ideal for business owners and marketers who want to:

✅ Develop a strong marketing strategy that sets their brand apart

✅ Clarify their brand message to attract and retain customers

✅ Learn practical execution tactics to improve marketing effectiveness

🎟️ Cost: FREE

📩 Questions? Contact us at galemansotelo@thenhti.org